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What is TripAdvisor Business Advantage?

Business Advantage is a subscription service that empowers accommodations to attract, engage and influence potential customers on the world's largest travel site. Subscribers can access industry-leading tools designed to better market their property to potential guests and connect them to their direct booking channels.

Business Advantage allows owners to: 

  • Connect to travellers directly: Make it easy for travellers to contact you directly by including your hotel website, phone or email address – on TripAdvisor.
  • Enhance their profile: Use exclusive marketing tools to motivate travellers to book with you – post a Special Offer, highlight a Favourite Review, create a custom Storyboard, feature your Favourite Photos first and more.
  • Unlock exclusive data: Use TripAdvisor analytics to make informed business decisions and optimise your performance.

To learn more about TripAdvisor Business Advantage, click here

To sign up for Business Advantage today, visit


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