Travellers’ Choice (formerly Certificate of Excellence) recognises businesses that earn consistently great user reviews. Approximately 10% of businesses on Tripadvisor receive a Travellers’ Choice award.

Tripadvisor Travellers’ Choice honours select accommodations, attractions and restaurants that consistently demonstrate a commitment to hospitality excellence.

Tripadvisor uses a proprietary algorithm to determine the Travellers’ Choice honourees. It takes into account the quality, quantity and recency of reviews and opinions submitted by travellers on Tripadvisor over a 12-month period, as well as a business’s tenure and ranking on the Popularity Index on the site. To qualify for Travellers’ Choice, a business must maintain an overall Tripadvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on Tripadvisor for at least 12 months.

Owners: How to promote your award

If you are an owner or business representative, congratulations if you received a Travellers’ Choice award! You deserve to be proud and travellers will want to know about this recognition.

Visit the section of your Widget Centre called “Display your rating and reviews” to download a badge to display on your website.

Visit Tripadvisor Insights for additional tips to promote your achievement!