Tripadvisor Plus is our new direct-to-consumer paid membership program offering discounted hotel stays, perks, and complimentary amenities at hotels (like dining credits, room upgrades, free parking, and free Wi-Fi), as well as discounts on experiences booked on Tripadvisor.
Tripadvisor Plus targets high-intent travelers who tend to book further in advance, stay longer and spend more overall.
- Tripadvisor Plus is a pay-for-performance booking solution that increases your visibility with travelers searching in your area.
- Participating hotels will place higher in organic search results as well as receive special badging, allowing you to stand out from the competition and drive more bookings.
- It is free to join Tripadvisor Plus and there are no upfront costs. Participating hotels must commit to offering a discount and set of perks to Plus members within our program guidelines.
- Tripadvisor Plus offers you the flexibility to opt in and out of discounting at any time as occupancy levels change. Pricing is opaque to respect your price parity agreements.
For more information on Tripadvisor Plus and program guidelines, click here.